www: you are clearly attempting the questions and puting the effort in so now we need to add the revision and exam technique that will push you into the higher levels.
ebi: the big lesson is question focus: reading the question and answering exactly what it asks.
- then it is about revision so you can use more examples from the CSPs
ebi: the big lesson is question focus: reading the question and answering exactly what it asks.
- then it is about revision so you can use more examples from the CSPs
2) Use the mark scheme for this Paper 2 mock to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).
-any type of sound that does not specifically exist within the world of the film itself
3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.
-Will’s suggestion that they work together is made while Lyra is shown in a medium close-up over-the-shoulder shot. This allows the audience to see her reaction – a slight smile that suggests she is in favour of the suggestion and grateful to have an ally after a lot of time alone.
-As Lyra walks into the house, the camera moves backwards with her – a faster- paced dolly shot to signal to the audience that things are changing, the relationship is moving on. Will is left out of focus and trying to keep up – once again communicating to the audience the power imbalance in Lyra’s favour.
-When Lyra takes Will’s bed, a medium shot of Will allows the audience to see his helpless body language and expression to show that he is not particularly happy with the situation but recognises Lyra is a force of nature and he has no hope of challenging her.
4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.
-Lyra’s costume subverts feminine stereotypes. It is blue, practical and does not emphasise her figure or draw attention. It helps to establish Lyra as a practical, confident character who is used to surviving on her own.
-Lyra’s costume subverts feminine stereotypes. It is blue, practical and does not emphasise her figure or draw attention. It helps to establish Lyra as a practical, confident character who is used to surviving on her own.
-Will and Lyra are clearly directed in this extract to subvert traditional gender stereotypes with Will cooking the food, dealing with domestic matters such as sleeping arrangements and acting in a timid and submissive way.
5) Focus on Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.
-Media representations of teens/young adults usually identify this group by their attitudes, behaviour, language, clothing and music. There are many negative stereotypes of teenagers in television drama in which characteristics such as laziness, anti-social behaviour, inability to concentrate and self-indulgence are portrayed as ‘typical’.
-Dominant cultural values of the early 1960s placed a strong emphasis on ‘tradition’.
This meant that there was an expectation that young people would conform to social norms and show obedience, deference and respect to figures of authority including parents and teachers. Media representations which challenged or subverted these cultural codes would have been shocking to a 1963 television audience.
-Doctor Who has status and authority; he expects and commands deference. However, the audience are positioned to view him as a villain for much of this episode.
6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.
material contributed to media or posted on websites by non-professionals
7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer.
- There is an army of influencers: social media users and celebrities with large, devoted followings, who give their followers access to a carefully curated version of their lives. In this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool for selling products.
- By the end of 2019, the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022.
- Marcus Rashford demonstrates this with his commercial partnerships with Burberry, Nike, Coca-Cola and more. The fact he appeals to such mainstream brands is evidence of his power in the digital age.
8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.
-In relation to Marcus Rashford’s online presence, he uses this to promote companies that he has
signed endorsement deals and his book club (that can boost his own book sales). There is not a clear
distinction between his promotional and advertising work and the rest of his social media or
website content.
Rashford is also prominent on Instagram – he has more than 15m followers. Instagram has been
linked with higher rates of depression and anxiety in teenage girls which perhaps suggests
regulation is needed.
candidates may point out that Rashford’s website and social
media is not regulated in the same way as traditional television channels. Social media companies
have community guidelines but rely on users to report offensive or damaging posts. Even then, they
may not get seen by a real human moderator.
9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.
not well enough
10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)
- the csp's and exam techniques
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