1) WWW: this needs to be an important lesson at the start of year 11 of the knowledge we need for the exams in the summer.
EBI: you need to revise the csps and media terminology/ theory: narrative theory, vertical integration, regulation, black widow.
2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.
- Upper case and bold – connotations of the important, powerful message of the image and copy.
-Dress code has connotations of strength since the trainers are engaged in the activity and the clothes are functional and appropriate for task so they connote success and durability. The make-up shows sweat and dirt which has connotations of being ready for action and taking part / effort.
-Darkness has connotations of dangers to be faced and makes it more dramatic
3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP.
-The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message.
-There is disequilibrium at the start when the village is associated with chaos (fruit falling, bus stopping, people shouting). This is juxtaposed with the calm, heroic persona that the audience encounters when they meet Hepburn and, when the new equilibrium is restored at the end, the sweeping vista suggests endless possibilities /
traditional happy ending at the closure of the narrative.
-Message of the narrative: Galaxy is a more sophisticated, classier product than other chocolate bars and, as such, needs time and relaxation for it to be enjoyed properly. The audience can also experience this luxury and a happier time (nostalgia) if they buy the product.
4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.
5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.
6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)
-Recent cultural events referenced in cover lines – ‘See EU later’ references Brexit while ‘Love in the time of Corona’ reflects Covid pandemic. Suggests that wealthy British people want to know the latest news and current affairs.
-‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.
- Emma Weymouth, Marchioness of Bath, cover star – reflects changing attitudes towards race and ethnicity in Britain and the influence of campaigns such as the Black Lives Matter movement.
-The importance of the Marvel franchise and the overall Marvel Cinematic Universe (MCU)
-The use of trailers, teasers and social media to build up excitement and word-of- mouth long before release.
-The use of traditional film marketing techniques: trailers, film posters, red-carpet premieres, interviews with stars and director etc.
- revise vertical integration, csp and social/ cultural contexts
-revise from previous exams
-make sure i know all content
Comments
Post a Comment