KISS FM Breakfast show CSP: blog tasks
Audience
1) Read page 2. What is KISS FM's mission?
entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic.
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
Industry
1) When did KISS FM first launch and what type of station was it then?
Kiss FM first broadcast 7 October 1985 as a pirate radio station
1) When did KISS FM first launch and what type of station was it then?
Kiss FM first broadcast 7 October 1985 as a pirate radio station
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
3) How does KISS FM make money?
Kiss FM has hosted countless audio advertisements, responsible for the bulk of the revenue that the business has generated.
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
The station started in 1985 as a pirate radio station, Kiss FM, before becoming the UK's first legal black and dance music specialist radio station in 1990. As of March 2023, the station has a weekly audience of 2.5 million listeners according to RAJAR.
5) How is KISS FM regulated and what can happen if they break the rules?
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