BLACKPINK - How You Like That: Blog tasks
Audience
1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?BLACKPINK fans are known as ‘Blinks’ and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.
2) What audience pleasures are offered by the music video for How You Like That?
personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?
4) How was the How You Like That music video marketed and promoted to the audience?
The video’s release was preceded by a series of teasers on the band’s social media accounts
4) How was the How You Like That music video marketed and promoted to the audience?
The video’s release was preceded by a series of teasers on the band’s social media accounts
5) Why is K-pop a global phenomenon and what has helped it to become so popular?
They achieved over 600 million views and was placed in the top 20 videos of the year by Billboard magazine.
Industry
1) How were BLACKPINK formed and what records have they broken?
Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group. The girl group snagged three entries in the Guinness World Records thanks to the video for their single “How You Like That.” With more than 86 million views in just the first day of release, the video earned Guinness' most viewed YouTube video in 24 hours, most viewed music video on YouTube in 24 hours
1) How were BLACKPINK formed and what records have they broken?
Blackpink began forming when YG Entertainment held tryouts worldwide for preteen or teenage recruits to create a new girl group. The girl group snagged three entries in the Guinness World Records thanks to the video for their single “How You Like That.” With more than 86 million views in just the first day of release, the video earned Guinness' most viewed YouTube video in 24 hours, most viewed music video on YouTube in 24 hours
2) What other successful artists have YG Entertainment created? You may need to Google this.
Sechs Kies, BigBang, AKMU, Winner, Blackpink, Treasure, BabyMonster
3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
The way people consume music videos has changed – now phones, tablets and YouTube are the primary ways audiences engage with music videos (known as convergence). It also shows music video has become a media form in its own right, not just a way to sell an album.
K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella
5) How are UK-based music videos regulated and what types of content require warnings?
Some UK-based record companies get their music videos rated by the British Board of Film Classification (BBFC).The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.
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