1) What does BAME stand for?
black, asian and minority ethnic.2) Why is there a need for blood in the BAME community?
they need more black or asian blood donors.
To help donate blood
4) Why is the advert called 'Represent'?
its representing different races and how they can donate blood
5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Nicola Adams ,Ade Adepitan and Chuka Umunna
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
It gives an image of how no one is sitting on these chair meaning they want to have these chairs fulled with people willing to donate.
Theres not enough black and asian blood doners
7) How does the advert match the key conventions of a typical urban music video?
They wanted to give it a memorable type of music so it gets viral and is spread for everyone to see.
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
- diverse ethnicities
- ade in a wheelchair
- female boxer
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
The advert itself also reinforces stereotypes of race and ethnicity by the producers using an
urban music video shot on the roof of a car park starring rapper and MC Lady Leshurr to
target a black and minority ethnic audience. This reinforces stereotypes of race and social
class with regards to the black community and other minority groups.
The use of low angles connotate importance and success.
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