Galaxy advert CSP

1) What key conventions of TV advertising can you find in the Galaxy advert?

A man comes to help Audrey by getting her in the car and rescuing her.

2) What is the key message the Galaxy advert is communicating about its chocolate? 

chocolate is as soft as silk

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?

Audrey represents heritage, classiness and elegance

4) What is intertextuality?

When one media text references another media text.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Audrey represents classiness and elegance shown from her clothes, hair, makeup and actions.

In the advert, she was clearly the main character as she was the one being saved and the other people on the bus were all looking at her.

6) Which of Propp's character types are can be found in the advert and how do they change? 

The bus driver turns into the doner and the man who saves her would be the saver.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

At first everything is balanced where shes on the bus everything normal, then the bus crashes into the fruit stand and then it reaches a new balance where Hepburn gets into the car with the man who came to help.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
She's shown as very classy and elegant. This is shown from the way she acts and the way she represented the chocolate.

9) What representations of gender can you find in this advert?

The man is the hero and Hepburn is who needs saving.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

Audrey was expected to sit next to him (the man who saved her) however she sat at the back to show he is just a chauffeur to her.