OMO advert CSP blog tasks

1) What year was the advert produced?
In 1955

2) How were women represented in most adverts in the 1950s?
There were stereotypes of women being housewives and mothers who take care of their home and children.

3) How does the heading message ('OMO makes whites bright') and the typography promote the product?
It tries to show that this product is better than the other products being sold.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Costume- the women is wearing a green dress while hanging clothes. Makeup- the women in this advert is wearing makeup which suggest that women are supposed to be presented in a certain way.

5) Why is a picture of the product added to the bottom right of the advert?
people most likely read from left to right, this makes the readers see all the positive information about the product before actually seeing it.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The connotations of the colours used such as white suggest something is clean. the colour red can catch eyes and make you pay more attention. Yellow connotes something bright which follows there text “OMO makes whites”.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text “whiteness alone won’t do” uses persuasive language  to encourage the audience to buy the product by suggesting that cloths just being white isn’t good enough but by buying OMO th results were turn out better than before.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
In here it shows the women wearing lots of make-up which makes it sound like women have expected things and they need to listen or do these things.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?     The preferred reading for this advert is that women are supposed to do all the housework happily.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here? An idea of showing products like these in modern days is showing the product on its own.