Advertising: Key conventions

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?
Colours- the image has many colours which can catch peoples eyes
slogan - "taste the rainbow" the slogan isn't visible as much in this advert but it does show that the skittles have many colours

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
The logo skittles is clear and stands out. its in the middle of the picture in white whereas the rest of the picture it has different colours.

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