1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films have smaller budgets and often are supported financially by public service broadcasters, film institutions and charity funding.
Independent films have smaller budgets and often are supported financially by public service broadcasters, film institutions and charity funding.
2) What is I, Daniel Blake about?
Daniel Blake, 59, recovering from a heart attack. He crosses paths with Katie, who's a single mother, and her 2 young kids. Katie has got a chance to accept a flat about 300 miles away so she could escape a one roomed homeless hotel in London. It is a drama that has a strong political message about Britain in an age of government austerity and it may be emotional and heartfelt.
3) Who directed I, Daniel Blake and why is this important?
Directed by Ken Loach. It's important because Loach’s style is social realism, telling stories that represent the lives of ordinary working class people and the social issues they face like unemployment, poverty and addiction.
Directed by Ken Loach. It's important because Loach’s style is social realism, telling stories that represent the lives of ordinary working class people and the social issues they face like unemployment, poverty and addiction.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
- projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
- Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
- a video was released using members of the public and politicians that supported the film’s message.
- projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
- Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
- a video was released using members of the public and politicians that supported the film’s message.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The film was premiered not in London, but Newcastle (where the film is set) to gain local support.
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
around £2million
around £2million
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?
Independent films are very different to Hollywood blockbusters as the directors and producers have more creative input.
Independent films are very different to Hollywood blockbusters as the directors and producers have more creative input.
8) In your opinion, was I, Daniel Blake a success?
I think yes it was quite successful.
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