Audience Effects Theory

 1) Write a definition of a passive audience: 
This is the view that audiences passively take in information from the media and that it has the same effect on everyone.

2) Write a definition of an active audience: 
This is the more modern and generally accepted view that audience choose and interact with the media they consume.

3) Write a definition of the hypodermic needle theory: 
Hypodermic needle model is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 
INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: reality shows
 > Why:  seeing the lifestyle of other people

DIVERSION/ENTERTAINMENT: movies, films
 > Why: focusing on something other than reality

RELATIONSHIPS: reality exploration
 > Why: exploring how other people do certain things in life

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

PERSONAL IDENTITY:

DIVERSION/ENTERTAINMENT: 

RELATIONSHIPS: