Demographics & Psychographics

 Demographics and Psychographics: blog tasks

1) What information do media companies use to create a demographic profile of their audience?

They us Demographic classification: Age, Gender, Education, Social class, Race/ethnicity, Jobs & Home.
2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

It's a way of defining who your target customers are.

3) What psychographic groups fit YOUR own interests and lifestyle?

I think I might be the reformer.