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Connotations

In this advertisement, it is advertising to get you to try KFC. There is a quote that says "it's mouth waterin' good". The picture is mostly red and there is a bucket full of chicken. The man on the bucket is the founder of fast food.

Denotation

The quote suggests that the food is tasty and is said in a way to make you try it. The original slogan says "it's finger lickin' good" but in this image they changed it. The KFC chicken bucket next to it is well-known in KFC. The man on it is the founder of founder of the Kentucky Fried Chicken restaurant chain in 1974.

Why is it successful?

KFC is successful because it has an authentic brand with a memorable name and specific recipes so customers could always expect high-quality food when they visit one of their restaurants.